The Meaning Behind Le'karev's Colours

When you look at the Le’karev brand, you see two colours: blue and orange.

They’re not accidental. They’re not just an aesthetic choice. They’re a declaration. These colours tell the story of who we are, what we stand for, and why this network exists.

Blue is for Pride, Hope, and Community

Blue represents our conscious choices about how to show up in the world.

It is the colour of Jewish pride - the refusal to shrink ourselves, to hide, or to be made small by those who wish we would disappear. Blue is the colour of standing tall, of being openly and unapologetically Jewish in business and in life.

It also carries hope - the belief that things will get better. That Jewish businesses will not just survive, but thrive. That we will take up space in every industry and every room, without fear, without hesitation, without limits.

And blue represents community - the understanding that success in business is never just about what you do, but about who stands beside you. When Jewish business owners connect, support one another, and collaborate, we don’t just grow individually - we lift up an entire community.

Orange is for Remembrance, Unity, and Purpose

Orange is a stark reminder of why we’re doing this. This colour carries a weight that is impossible to ignore.

It has come to symbolise the worst extremes of antisemitism, and in particular, we hold it in remembrance of two little boys - Ariel and Kfir Bibas - murdered simply for being Jewish.

But orange also carries the spirit of unity - the way Jews across the world have felt a deep, undeniable connection to one another in grief, in mourning, and in shared pain.

And it carries purpose - the reminder that our network isn’t just about business. It’s about ensuring Jewish business owners never feel isolated, unsafe, or unseen.

Orange is a call to action: to build something stronger together, to stand for one another, and to refuse to accept a world where antisemitism goes unchallenged.

Together, These Colours Tell Our Story

Pride in who we are.

Hope for a better future.

Community that strengthens us.

Remembrance of those we have lost.

Unity in standing side by side.

Purpose in building a movement for good.

Le’karev is not just a name. Blue and orange are not just colours. They are a living, visual reminder of why we exist - and why we keep showing up, together.