When the world feels heavy, joy can feel frivolous. Indulgent. Like something we’re not entitled to while others are struggling or the headlines scream. But joy - Jewish joy - is not a distraction from what’s going on. It’s a response to it. A powerful, deliberate one.

"Ask two Jews, get three opinions." It’s not just a joke. It’s a cultural truth - and, if you look closely, it’s one of our greatest strengths. Disagreement, discussion, debate: these aren’t signs of division in Jewish life. They’re signs of vitality. They show we’re alive, engaged, questioning, and connected to something bigger than ourselves. And in the world of Jewish business, they give us an edge many don’t recognise.

Being Jewish is many things. It’s cultural. It’s religious. It’s historical, spiritual, inherited. It’s a sense of peoplehood. Sometimes it’s loud and proud – sometimes quiet and private. What it is not – and has never been – is a political statement. And yet, for so many of us, that’s exactly how it feels we’re being treated.

Jewish people make up just 0.5% of the UK population – and only 0.2% of the world – and for many of us, we’ve never felt more alone. We need your allyship more than you know.