If you’ve come across Le’karev and noticed that we’re a Jewish-only business network, you might be curious. Some people are surprised. A few are uncomfortable. And one or two are outraged. Here's some helpful context for those who genuinely want to understand.

At every Le’karev meeting, you get 60 seconds to introduce yourself and your business to the room. But let’s be honest - 60 seconds can fly by. And yet, done well, that small window can plant seeds for referrals, collaborations, and long-term connections. So how do you make sure you’re not just rattling off your job title and hoping for the best? Here are seven smart strategies to help you plan a 60-second intro that stands out and makes people remember you.

When you look at the Le’karev brand, you see two colours: blue and orange. They’re not accidental. They’re not just an aesthetic choice. They’re a declaration. These colours tell the story of who we are, what we stand for, and why this network exists.

Le’karev (לְקָרֵב) is a Hebrew word that means “to bring closer.” It’s a word that speaks to connection, approachability, and the act of drawing people in - not by force or accident, but through intention and care. In Jewish tradition, the root of this word is used when talking about bringing people closer to community, to purpose, to one another. It’s about creating belonging. And for us, that’s not just a philosophical idea - it’s something we live every day.