7 Ways to Make The Most of Your 60-Seconds at Le'karev

At every Le’karev meeting, you get 60 seconds to introduce yourself and your business to the room. But let’s be honest - 60 seconds can fly by. And yet, done well, that small window can plant seeds for referrals, collaborations, and long-term connections.

So how do you make sure you’re not just rattling off your job title and hoping for the best? Here are seven smart strategies to help you plan a 60-second intro that stands out and makes people remember you.

1. Share a Testimonial

One of the best ways to show your value is through the voice of someone you’ve already helped. Instead of just saying what you do, tell the room what a client has said about your work. For example:

“Last month, my client told me that the marketing strategy I created for her doubled her website visits and nearly doubled her sales compared to a year ago.”

This makes people sit up. Why? Because it’s proof that you don’t just talk the talk – you actually deliver what you promise. It shows that real people trust you, and it hints at the results you can deliver. It’s so much more powerful than just reading out your job description.

2.      Make Specific Requests

People want to help you, but they need to know how. Instead of leaving it vague, give the room a clear, simple way they can support you. For example:

“Could everyone please share our latest Facebook post? It would help us spread the word about our winter campaign.”

Make sure your request is specific, easy, and actionable. If you make it too broad (like “please tell people about me”), it’s easy for others to tune out or forget. Give them a hook they can act on right away.

3.      Highlight Recent Wins

Your latest successes don’t just show off your credibility - they spark interest. Share something fresh and relevant that demonstrates your expertise. For example:

“Last week, I was interviewed by a national newspaper, sharing my ideas for styling your table at your next dinner party!”

These kinds of wins show that you’re active, visible, and making waves in your field. They make you memorable and position you as someone others want to connect with.

4.      Talk About Your Why

People connect with passion, not just services. Don’t just explain what you do - tell the room why you do it. For example:

“I became a financial advisor because becoming a parent made me understand how important it is to feel secure about our futures. I love it when clients tell me they feel empowered.”

Sharing your why builds emotional connection. It makes people more likely to remember you and trust you because they understand the heart behind your work.

5.      Give a Simple Tip

A quick, practical tip can demonstrate your knowledge and help the room right away. This can be one of the quickest ways to make people want to use your business. For example:

“If you’re trying to improve your SEO, start by updating old blog posts with new keywords. It’s a quick way to boost visibility without creating new content.”

These small insights show you’re an expert, create goodwill, and make you stand out as someone helpful and valuable - not just someone selling a service.

6.      Discuss Current News

It can be impressive if you show that you’re engaged with what’s happening in your industry or the wider world. For example:

“Many big brands are leaving X/Twitter, but here’s why I think it’s still a great platform for small businesses…”

Talking about current news positions you as a thoughtful, informed voice. It gives people a reason to listen, and maybe even follow up with you after the meeting to continue the conversation.

7.      Share Your Offers

Sometimes people want to know exactly how they can work with you or refer you. Use your 60 seconds to highlight a specific offer, promotion, or service you want the group to know about. For example:

“For the next two months, I’m offering a free LinkedIn audit to help you improve your online presence.”

This gives people a tangible reason to engage with you after the meeting - and makes it easier for them to recommend you to someone who needs what you provide. And most people can’t resist a great deal!

Bonus Tip: Mix It Up

You don’t have to use the same strategy every time. In fact, you shouldn’t. One month, share a testimonial. The next, highlight a win. Another time, give a tip or talk about your why. This keeps your introductions fresh, varied, and interesting - and gives the room multiple ways to connect with you over time.

Remember: at Le’karev, your 60 seconds aren’t just about speaking. They’re about sparking connection. Use them wisely, and you’ll turn brief moments into meaningful, long-lasting opportunities.