When you look at the Le’karev brand, you see two colours: blue and orange. They’re not accidental. They’re not just an aesthetic choice. They’re a declaration. These colours tell the story of who we are, what we stand for, and why this network exists.

Jewish people make up just 0.5% of the UK population - and only 0.2% of the world. By every measure, we’re a tiny minority. And yet, we’re often not seen as one. Why? Because Jewishness doesn’t always match people’s idea of what a minority “should” look like.

"Ask two Jews, get three opinions." It’s not just a joke. It’s a cultural truth - and, if you look closely, it’s one of our greatest strengths. Disagreement, discussion, debate: these aren’t signs of division in Jewish life. They’re signs of vitality. They show we’re alive, engaged, questioning, and connected to something bigger than ourselves. And in the world of Jewish business, they give us an edge many don’t recognise.

Historically, Jewish people didn’t choose to go into business or work independently as part of some master plan; rather, it was often the only viable option. Many faced barriers to employment due to discrimination, and our own families can tell stories of the challenges our parents, grandparents, and great-grandparents faced.